Pabod's Way To Nigerian Fun Seekers!
There is sense in investing in the Nigerian marketplace.
Pabod Breweries is a subsidiary of SABMiller, which has grown from its original South African base into a global company with operations in both developed markets and in emerging economies such as Eastern Europe, China and India. SABMiller, which was known as South African Breweries prior to its 2002 acquisition of Milwaukee-based Miller, now gets 35 per cent of its overall profits from Africa, compared with just four per cent for rival Diageo.
A statement on Friday said the brand of stout, blended with some quantity of milk, was formally reintroduced into the country because of its wide acceptability.The statement quoted the Managing Director of Pabod, Mr. Johan De Kok, as saying during the unveiling that his company was committed to offering quality choice to consumers.
According to him, ”We are still committed to our goals at PBL of producing high quality products for the nation. The long awaited entry of Castle Milk Stout into Lagos is sure to generate waves of excitement in the overall Nigerian market.”
He said Castle Milk Stout was carefully made by utilising slow-roasted barley, the choicest of hops combined with a touch of lactose milk for a smoother, fuller flavoured premium stout, which could only be described as a welcome delight to the taste buds. Source: http://www.punchng.com (July 18, 2010).
PS: Email us on inquiry@ibgnigeria.com for more on companies entering the Nigerian marketplace and on nations that have beamed their business searchlight on the country.
Have we over-flogged this truism? I do not think so!The Nigerian investment environment gained further recently as a South African brewing firm, Pabod Breweries Limited, formally unveiled Castle Milk Stout in Lagos.
Pabod Breweries is a subsidiary of SABMiller, which has grown from its original South African base into a global company with operations in both developed markets and in emerging economies such as Eastern Europe, China and India. SABMiller, which was known as South African Breweries prior to its 2002 acquisition of Milwaukee-based Miller, now gets 35 per cent of its overall profits from Africa, compared with just four per cent for rival Diageo.
A statement on Friday said the brand of stout, blended with some quantity of milk, was formally reintroduced into the country because of its wide acceptability.The statement quoted the Managing Director of Pabod, Mr. Johan De Kok, as saying during the unveiling that his company was committed to offering quality choice to consumers.
According to him, ”We are still committed to our goals at PBL of producing high quality products for the nation. The long awaited entry of Castle Milk Stout into Lagos is sure to generate waves of excitement in the overall Nigerian market.”
He said Castle Milk Stout was carefully made by utilising slow-roasted barley, the choicest of hops combined with a touch of lactose milk for a smoother, fuller flavoured premium stout, which could only be described as a welcome delight to the taste buds. Source: http://www.punchng.com (July 18, 2010).
PS: Email us on inquiry@ibgnigeria.com for more on companies entering the Nigerian marketplace and on nations that have beamed their business searchlight on the country.
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