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Showing posts from December, 2010

*POSITIONING DELTA STATE, NIGERIA FOR ECONOMIC GROWTH

BRAND DELTA: With relative peace, abundant resources and promises of infrastructure development, Delta state is an investor’s haven. However, to reach the desired economic El Dorado and to place the state in a good position to realize Vision 2020 as envisioned by the Federal Government, it has to do more, after all, it is only one of the many states in the country that seek improved business activities and investment. Like Delta State, other states are constantly on road shows, doing all they can to direct the lean foreign investment coming to Nigeria to their states. Moreover, as a consequence of militancy and youth restiveness, Delta State like most states in the Niger Delta has to do more to encourage investors. It has also become increasingly Herculean to lure local businesses to certain locations in the country, including Delta State. To this end, a lot of hard selling is required to move the state from where it is to where it should be. Place branding creates value for a city, re